Franklin Gothic

Art DirectionGraphic DesignIllustration

Type-specimen Zine on the history and anatomy of the type face Franklin Gothic printed with a limited run series of 5 Franklin Gothic illustrations.

Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” was a contemporary term (now little-used except to describe period designs) meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.
Franklin Gothic itself is an extra-bold sans-serif type. It draws upon earlier, nineteenth century models, from many of the twenty-three foundries consolidated into American Type Founders in 1892. Historian Alexander Lawson speculated that Franklin Gothic was influenced by Berthold’s Akzidenz-Grotesk types but offered no evidence to support this theory which was later presented as fact by Philip Meggs and Rob Carter. It was named in honor of a prolific American printer, Benjamin Franklin. The faces were issued over a period of ten years, all of which were designed by Benton and issued by A.T.F.
Class initiated project focusing on layout and typography at UCLAx Adv. DCA program.

Adobe Illustrator CC, Indesign CC, Photoshop CC. 2015

PDF version ©TaylorWessling, 2015

Neil Gaiman and Ben Franklin portraits - Graphite and Digital
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